Campaign activation for Cetaphil @NYFW 2024.
Influencers around the globe will be invited to fly to New York to attend the fashion week representing #FaceOfCetaphil. A NYC-themed travel suite is designed as a welcoming gift to all participating influencers, including a suitcase, a makeup pouch, a luggage tag, some suitcase stickers, a product info card, a boarding pass and passport, etc.
Design & Art Direction: Joyce Shi, Limber Zhang
Photography: Joyce Shi
Agency: Deutsch NY